By Logan Wells, News Director | Logan@kymnradio.net
In last Friday’s newscast, we talked about Operation Joy, the Community Action Center’s program that rallies the entire community to help create a great experience for 1,000 children. One group in particular that donates to the program is Content Bookstore. Each child participating in Operation Joy receives a Target gift card, a blanket, and a book from Content. Store owner Jessica Peterson-White said that they offer a wide variety of books for all ages of kids:
“So what we do is we have a selection of books that are the current bestsellers. So we’ll have the new Dog Man, which will have the newest young adult fantasy novel, and whatever is doing really well here in the store, we’ll bring a bunch of those.And we have a pretty large selection. We set up about 3 or 4 8-foot folding tables that are completely covered in books.” – Jessica Peterson-White, Owner of Content Bookstore, KYMN News Interview
Peterson-White stated that the program is deeply important to her and something that she was happy to support, since the store opened 10 years ago:
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“But it really, it just comes from our overall mission, which is that we think everyone deserves to have books in their lives, books in their homes that they want to read, that they might go back to over and over again. and that really belong to them. And we think one of the most important ways to encourage kids to love reading and to think of it as a fun thing they want to do for their whole lives is to make sure they get books that they really like.” – Jessica Peterson-White, Owner of Content Bookstore, KYMN News Interview
The program costs Content about $10,000 each year to operate and donate to. Peterson-White says they aim for about half of the cost to come from customer donations:
“Just so much gratitude to the community, I think, for the role that our customers and book fans in the community have played in this over the years. It’s probably our single favorite thing that we do all year.” – Jessica Peterson-White, Owner of Content Bookstore, KYMN News Interview
Customers can donate in person at the store, online at https://www.contentbookstore.com/, and members of the reader rewards program can donate their rewards points to the program as well.
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